Conversion infrastructure deployed in under 15 minutes

Every personal injury lead
Answered in under 60 seconds.

The conversion infrastructure for PI firms… qualified, booked, and ready to sign.

Hear the agent in action

Stop the bleed.
Start converting the cases you already paid for.‍

Your intake agent answers in under 60 seconds qualified, booked, ready for your attorney. No hiring. No training. No nights and weekends.

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Meet Our AI Agents

Aria

"Hey, I'm Aria. I call your PI leads the moment they come in, qualify the case, and get them booked before they move on to the next firm."
‍

Sage

"Hey, I'm Sage. I handle every inbound inquiry that comes through your website or ads. I figure out if they have a case, answer their questions, and book the consultation while they're still on the line."

Jordan

"Hey, I'm Jordan. I call every booked lead before their consultation to make sure they actually show up, so your attorneys aren't sitting in empty meetings."
‍

Human-Like AI Agents

Every lead that contacts your firm gets a response in under 60 seconds any hour, any channel.

Intake scripts built for PI  trained on your case criteria. Your voice, your firm

Script

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Lead follow-up & nurturing
Online inquiry response
Inbound intake & front desk
Case support

The intake hire your competition can't poach, headhunt, or replicate.

Every lead qualified against your case criteria. Every consultation booked live during the call. Every after-hours inquiry answered before your competition wakes up.

Pre-built intake agents for PI firms

Your next inbound call is already handled. Setterz qualifies the case, asks your intake questions, and books the consultation before your team even sees the lead.

Built-in intake pipeline  from first call to signed retainer

Your morning dashboard shows which cases qualified overnight, which are ready for the retainer, and which need a follow-up call. The 3am lead doesn't fall through a crack anymore.

Plugs into the tools your firm already uses

Setterz connects to 1,000+ tools without a workflow overhaul.

Speaks your client's language

20+ languages. Dedicated local number for your firm. The lead who called at 2am in Spanish gets the same intake quality as the one who called at 9am in English.

Runs the hours your team can't

Your team wakes up to booked consultations, not a voicemail pile. Setterz runs 168 hours a week the hours no human intake team can staff economically.

Hear it close

From first touch to closed deal, watch how our AI agents handle
conversations, book meetings, and keep your pipeline moving.

Aria

Outbound

Prospect: Ish K.

Aria calls Ish cold, qualifies her firm's intake process, and figures out she's the decision maker. By the end, Ish wants to know more, and Aria locks in the demo. MUST LISTEN!

Sage

Inbound

Prospect: Jeremy F.

Jeremy's firm is losing leads on weekends and chasing prospects who've already signed elsewhere. Sage gets it, digs into the real problem, and books the consultation before Jeremy has time to think twice. MUST LISTEN!

Jordan

Booking Confirmation

Prospect: Hiti C.

Quick confirmation call. Hiti's already booked, Jordan checks she's still good, finds out she wants to understand the ROI, and signs off with the team ready to deliver exactly that.

Actions Speak Louder

From first touch to signed retainer, watch how our AI agents handle intake conversations,
book consultations, and keep your legal pipeline moving.

Email & Communication

Email Sarah the digital retainer agreement we discussed for the personal injury case."

Scheduling & Follow-Ups

"Let's go ahead and get John on the partner's calendar for a case consultation this week."

SMS & Outreach

"Text Jake: 'Hey, following up on your accident inquiry earlier here is the link to complete your intake form.'"

Data & Pipeline Updates

"Create a matter in Filevine with a projected case value of $850K."

Workflow & Projects

"Create a task in Clio to prepare the medical records request for 123 Main St."

Payments & Consultation Fees

Send the $2,500 retainer invoice to the client and mark it as due in 7 days."

Why Choose Setterz?

We’re giving every law firm the power to deploy a full intake and support team in minutes.

Increase Qualified Cases

Setterz qualifies every inbound lead against your case criteria injury type, liability, jurisdiction. Your attorneys only see cases worth their time.

First to respond — every time

The firm that responds first wins the case. Setterz answers in under 60 seconds at 3am, on weekends, during holidays in your firm's voice.

Increased Retainer Conversions

Compared to social media ads and emails, AI voice calling delivers a higher ROI, turning prospective inquiries into signed clients.

Personalized Interaction

Customize and tailor the AI agent, ensuring every interaction feels empathetic, professional, and builds a healthy case pipeline.

Outperform Today's Method

Setterz.ai delivers better results than you calling or hiring manual intake reps, ensuring fluent, cost-effective lead engagement.

Reduction in Overhead

Automate prospective client interactions and lead qualification, reducing firm operational expenses without compromising client care.

Connect over
‍10,000 tools to Setterz

Welcome to the future of work,where AI and integrations handle everything.

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How It Works

01

Personalize your agent

Select an AI agent tailored to your legal practice area and personalize its voice and personality to align with your firm's brand.

02

Scripts and cadences

Tailor intake scripts and outreach schedules to create authentic, effective conversations that resonate with your prospective clients.

03

Upload or connect leads

Effortlessly upload your case lead lists or connect your legal CRM or your marketing ads form for a seamless and efficient data flow.

Configured  to sound like your firm not a call center

Every PI firm has a different intake style. Setterz matches yours, the greeting, the tone, the level of persistence, and the exact questions your intake coordinator would ask.

Personality Type

Choose the personality type that fits how your firm handles first contact warm and reassuring, direct and efficient, or somewhere between.
Advocate
Counselor
Academic
+13

Greeting Style

With a professional and reassuring greeting:Example: "Thank you for calling [Firm Name]. I understand this is a stressful time, how can we help protect your rights today?"

Communication

Select a communication style that aligns with your objectives, whether it's formal, empathetic, assertive, or informative.
Formal
Empathetic
Assertive
+6

Tailoring Comms

I adjust my tone and energy to fit the prospective client's mood. In high-stakes emotional inquiries, I stay calm and reassuring, while in straightforward case updates, I use a clear, direct tone to keep things efficient.

Sales Drive

Set how persistently Setterz follows up on uncompleted intake forms and unsigned retainers. From one gentle reminder to three calibrated to your firm's closing style.

Handling Objection

Setterz addresses fee concerns, contingency questions, and "I need to think about it" responses with the same language your best intake coordinator uses.

Client Handling

Setterz listens, acknowledges the situation, and guides the prospect to a clear next step without crossing into legal advice territory.

Persuasiveness

Setterz presents your firm's case record, handles hesitation, and moves qualified leads toward the retainer agreement not just the consultation.

Every case tracked, from first call to signed retainer

Streamline Intake And Automation

Setterz qualifies every lead, follows up on every cold prospect, and flags the ones ready for your attorney so nothing sits unanswered in a form submission inbox.

24/7 Real-Time Case Triage

Every new lead gets a response before your team sits down. When a case needs attorney attention, Setterz flags it immediately not the next morning.

See exactly where your leads are dropping off

Which ad channel sends the most signed cases not just the most leads. Which intake step loses prospects. Setterz surfaces the data your firm has never had before.

Centralized Case Profiles

Call transcripts, SMS threads, intake form data, and qualification status all inside one pipeline your intake team and attorneys can actually act on.

Get exceptional performance, scalability, and personalized support.

Build Legal AI Agents

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Frequently Asked Questions

Please refer to our list of FAQ for commonly asked questions.

What does Setterz.ai do?
Setterz.ai is designed to nurture, pre-qualify, and schedule prospective clients through phone calls, and follow up with case leads. It comes fully equipped with a legal AI CRM out of the box, and you can also customize it to fit your firm's practice area needs, giving you complete control.
What does Setterz.ai include?
Beyond AI agents trained to handle your inbound web inquiries, missed intake calls, consultation scheduling, lead nurturing, and client case updates, Setterz.ai comes with a built-in intake pipeline CRM and much more.
Is there a trial period for Setterz.ai?
Setterz does not offer a free trial. Every plan is done-for-you from day one, because we don't hand over a tool and wish you luck. We build, configure, and deploy your agents for you. That level of done-for-you service isn't something we can offer on a trial basis. The investment reflects a fully operational intake system.
How does Setterz.ai improve over time?
Setterz.ai uses machine learning to adapt and improve its performance based on client interactions. Over time, it becomes more effective at meeting your firm's specific legal intake and case screening needs.
Can I customize the types of calls Setterz.ai makes?
Yes, Setterz.ai can be tailored to handle specific types of calls, such as inbound intake qualification, missed call callbacks, case follow-ups, or even client updates. Scripts and cadences are fully customizable to fit your firm's goals.
How does Setterz.ai support personalization?
Setterz.ai features extensive customization options, allowing it to reflect your firm's brand and personalize client interactions fully. You have complete control over modifying the communication style to suit your preferences and practice area requirements.
Will using Setterz.ai mean losing a personal touch with potential clients?
Setterz.ai is designed to complement your firm's personal engagement with clients by handling preliminary intake tasks. This frees up your legal team's time for more meaningful interactions, ensuring that the personal touch is not only maintained but enhanced.
Is Setterz.ai too expensive?
Not at all. Setterz.ai is built to scale efficiently, delivering a fraction of the cost of hiring traditional, round-the-clock manual intake reps or outsourcing to expensive legal call centers, maximizing your firm's ROI.
What is the return on investment with Setterz.ai?
Choosing Setterz.ai over traditional hires like virtual assistants, legal intake specialists, or outsourced answering services saves your firm thousands of dollars each month. Setterz.ai operates 24/7 and can handle multiple client interactions simultaneously, offering a superior return on investment. Did we mention they run on machines, so they’re never tired?
Can Setterz.ai integrate with my existing tools?
Yes, Setterz.ai seamlessly integrates with popular legal CRMs and tools, ensuring minimal workflow disruption and enhancing case management productivity. You have access to over 1k integrations using our Zapier application.
What should I do if I'm considering Setterz.ai but need time to think?
We understand the importance of making an informed decision for your practice. If you're in a consideration period, we're here to address any specific compliance or operational concerns you might have. Setterz.ai is designed to streamline your intake workflow and enhance prospective client engagement significantly. We suggest scheduling a demo to see its legal features firsthand.
What kind of support and troubleshooting does Setterz.ai offer?
Our responsive and knowledgeable support team is ready to assist your firm with any issues, ensuring minimal downtime and a smooth experience with Setterz.ai.
What if I don't want to learn new software?
Setterz.ai is designed to be intuitive and user-friendly, minimizing the learning curve for your legal team. We provide comprehensive support and training resources. Moreover, Setterz.ai offers a done-for-you service, where we build the custom AI model for your firm, eliminating the need for you to learn the technical details.
How does Setterz.ai ensure data security and compliance?
Setterz.ai is committed to the highest standards of data security, employing comprehensive measures to protect sensitive user and potential client information. We understand the strict confidentiality rules governing legal practices, and protecting your firm's data is our top priority.
How does the auto-renewal system work for minutes and plans?
Setterz.ai operates on a usage-based auto-renewal system. As your firm consumes minutes during intake, additional blocks of minutes are automatically purchased to ensure uninterrupted client service. This system eliminates the risk of running out of minutes mid-campaign or missing emergency late-night case leads. You can set thresholds or limits to control auto-renewal, and you’ll receive notifications for each renewal for complete transparency.
What are the calling regulations I need to be aware of when using Setterz.ai?
As the user, your firm is responsible for ensuring that all contacts you reach out to have provided consent and are not listed on any Do Not Call (DNC) registries. While Setterz.ai provides tools to help you manage compliance and ethical intake standards, the ultimate responsibility lies with your practice. We strongly recommend your case outreach campaigns comply with all applicable legal advertising laws, state bar rules, and regulations.
Disclaimer. Setterz provides done-for-you AI appointment setting and intake services for law firms. Setterz is not a law firm, does not provide legal services, and does not offer legal advice. Nothing on this website constitutes legal advice or creates an attorney-client relationship between Setterz and any party. Communication with Setterz, including via the demo call, does not constitute legal representation. References to other companies, products, or services on this site are for comparison purposes only. All trademarks, service marks, and trade names are the property of their respective owners. Setterz is not affiliated with, endorsed by, or sponsored by Smith.ai, Ruby Receptionists, or any other named third-party company.

‍Statistics and claims. Industry statistics referenced on this site, including the 10-20% of revenue marketing benchmark for PI firms, the $2,700 average cost per signed case, and the 10-15% lead-to-signed conversion rate, reference publicly available legal marketing benchmark data including the Clio Legal Trends Report, MeanPug Digital legal marketing benchmarks, Taqtics legal marketing data, and Rankings.io industry analysis. The 21x qualification multiplier references Oldroyd, McElheran, and Elkington's "The Short Life of Online Sales Leads" (Harvard Business Review, 2011). The 42% consumer behavior figure references the Clio Legal Trends Report 2019. Per-case and per-lead dollar figures are illustrative industry averages; actual results for any individual firm will vary based on call volume, market, case mix, average case value, marketing channels, and existing intake performance. Past performance and industry benchmarks are not guarantees of future results for any specific engagement.

‍Compliance. Setterz clients are responsible for ensuring all contacts they route through the platform have provided appropriate consent under applicable telephone consumer protection laws (TCPA in the United States, CASL in Canada, and equivalent regulations elsewhere) and that contacted parties are not on applicable Do-Not-Call registries. Setterz provides the agent infrastructure; consent and DNC compliance are the responsibility of the client firm.Demo call notice. When you submit your phone number on this site, you consent to receive a single immediate automated call from a Setterz AI agent for demonstration purposes. We will not call again unless you book a consultation during that call. We do not sell, share, or rent phone numbers submitted via this form. See our Privacy Policy and Terms of Service for full details.
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